About me

My name is Seth Dobson, and this is my personal website, where I blog mostly about the statistical programming language R, but also about marketing and data science in general.

I am currently an Analytics Manager at Merkle, a leading data-driven marketing agency owned by the Dentsu Aegis Network. I work with clients to help transform data into actionable insights. All the views expressed here are my own.

My career path to marketing analytics has been unconventional to say the least.

I graduated from the University of Michigan with a BS in Anthropology-Zoology in 1999, and later earned a PhD in Biological Anthropology from Washington University in St. Louis in 2006. My dissertation research was on monkey facial expressions.

Fig. 1 Video recording Gelada Baboons in Ethiopia

In 2007, I landed a tenure track position at Dartmouth College, where I taught undergraduate courses and continued my research on primate behavior (Fig. 1). You can see a list of my publications on Google Scholar.

After leaving academia in 2014, I began searching for jobs as a data analyst. My first job outside of academia was at Discover Financial Services. I worked there for 4 years and learned a lot about business intelligence and predictive analytics. Along the way, I taught myself R by blogging about Scottish football analytics as a hobby.

I joined Merkle in November, 2018. My job involves using R everyday, which I love. I work remotely from my home in Peoria, AZ, much to the delight of my two cats (Fig. 2).

Fig. 2 Kiefer the R cat

For more R content, please visit R-bloggers and RWeekly.org.